Your World Wide Reputation — What is it Worth?
It can be very tempting to put up a website yourself to save money.
We are bombarded by ads that tell you that you can put up a site for free in 5 minutes. That sure sounds great, but like most other things in life, if it seems to good to be true, it may well be too good to be true. You can indeed put something up yourself, but did you do some research on the web, see who your competitors are, take a look at their websites? That's one of the very first questions we ask—who are your competitors, and then we look at their sites. In most cases, successful, mature businesses such as your competitors, have invested in a professionally designed and built website. That's because they genuinely view it as a pivotal business investment. Perhaps they started out thinking that it was too costly to pay some web designer to design and maintain their site. Many of the websites we do are re-designs of existing sites that came into being as a way to save money. We build sites that are an investment in your reputation, effectively embody your brand, engage your prospective customers and call them to action. We all know that sweat pants are cheaper than a custom tailored suit, but which would you think you should wear to stand in front of your prospective customers?
If you build it, will they come?
This might be true in a field of dreams, but it's just not valid for websites. The internet is vast, and your target prospects have to be directed to your website, and there are various ways to do that. Your site should be search engine friendly, making it easy for people searching Google to find your business. There are also many other options to drive traffic to your site. These options are commonly called Digital Marketing. Each company is unique, and maybe your business needs to be seen in your local area, there are options for just that. Perhaps your focus is global; whatever your goals are, we need to hear and understand them fully and develop a plan, set it in action and test that plan to see if it is as effective as hoped.
- A social media presence is easy and free to set up and is another way to communicate with your customers and prospects. It is also an economical way to drive traffic to your website.
PPC / SEM
- Search engine marketing is the process of driving traffic to your website by buying ads on search engines like Google. Also called Pay per click, you pay a fee to have a prospect click through to your site.
- According to Goole, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
- Display advertising is the use of banner ads, which are image based rather than text based. These are placed on websites related to your business area to drive targeted traffic to your website